Search engine advertisement
Search engine advertising allows you to reach your customers at the right time. Paid advertising allows you to influence how your business appears in search engines, while free results are more limited. Brand advertising combined with free search results activates and convinces the customer.
“The rising trend is that the surface area of ads in the search engine is increasing, so that free search results are pushed lower in the results.”
Search engine advertisement training
The 7-hour training is suitable for those new to search engine advertising as well as for those who already know the basics. The training is delivered in an engaging way, taking into account the skill levels of each participant. We will also provide training materials for those who attend the training.
Up to 5 people from one company can take part in the training. Ask for an offer to train a larger number of staff.
Your consultant:
Marianne Kupari
[email protected]
Puh. 044 237 3227
Price 1300€ (+VAT 24%)
- Search engine advertisement: What, how and why?
- How to use Google Ads Manager at a basic level
- How to integrate Search Console and Analytics with Ads
- Google keyword planner and Google Trends
- Creating campaigns, extensions, creating ad groups within campaigns
- Ad structure, how to increase visibility and awareness with paid ads
- Analytics
- Key indicators
- Monitoring the goals
- CTR, landing page and ad relevance to quality score and ad click-through rate
- Search types
- Negative keywords
Want to know more about search engine optimization?
Check out our comprehensive service package, which includes keyword research and search engine analysis, as well as training for you and your staff on search engine optimization, advertising and social media.